2008 Olymipic Gold

Everybody is talking about the Olympics in Beijing, but something that caught my eye right away is the official timekeeper: Omega. With a long Olympic tradition (See my post here), Omega even built this “display” for the games.

Check this out from Luxist.com

Swiss watchmaker Omega is the official timekeeper of the Olympics and they have created the Omega Pavilion on the Olympic Green in Beijing for the Olympics. The Pavillion is 2,500 square meters (nearly 27,000 square feet) over two floors and includes a large exhibition area, boutique and a stage for special events. The opening ceremony for the pavilion on April 4 was attended by several hundred members of the international press and other invited guests and four Omega brand ambassadors, Olympic multiple gold medallists Ian Thorpe and Alexander Popov, speedskater Yang Yang, the first Chinese athlete to win a gold medal at a Winter Olympic Games and shooter Xu Mai Feng who was the first Chinese gold medallist at a Summer Olympic Games.

Omega has 450 professional timekeepers and data handlers in Beijing to time all 302 events in 28 sports at 37 different venues. The Swiss brand's 420 tons of equipment include the many scoreboards and display units used at the Olympic Games.Omega first served as Official Olympic Timekeeper at the Los Angeles 1932 Olympic Games in Los Angeles.

Omega has created limited edition Olympic versions of some of their most popular watch styles such as the DeVille, some of the collection is shown in the gallery below.